It’s absolutely fine to have your logo on client’s photos and videos for as long as you you make it to look good and complimentary to the artwork. Here are 10 tips to help you with your logo so your clients can love it:
1. Your logo needs to contrast well against the photo. Let it be sure of where it sits and what it wants but
2. Dominance in a photo belongs to the subject matter,not your logo. Your logo is not the subject matter. So it needs to stand out well but not be dominant. Let everything else in your photo support the subject matter or else your work will appear visually rowded. It’s good practice to place your logo at the peripheries, especially bottom right or top left corners, compared for instance to the middle section
3. Let your logo presentation mirror the feeling and mood of the image. If for instance you have a playful picture, with bright colours and non formal shapes, then it’s okay to use playful text and colours to represent your brand
4.Let your logo convey some deep meaning for you and for the client. Clients have often told us,”make sure my pictures have your K” . What they’re really saying is that over time they’ve noticed the K means something to us. It’s a mark of quality. They’ve realized that we won’t allow our logo on anything unless we liked it truly. So then let your small logo mean something big
5. Be consistent with placement. Our minds work in such a way that they’re most comfortable when things remain the same. Do you want it on the lower right corner or top left? Change is scary. We seek for certainty. We want to be able to predict the future. So consistency of logo placement and how you place it gives this beautiful feeling of familiarity. But as with any other rules in this world, it’s okay to break if prudence demands ir. Photography is an art after all and art is never exclusively defined in one way
6. Let your logo look professional. It needs to make sense. It needs to communicate. It needs to look simple but good. Commit an experienced graphics designer if need be. The shape, the color palette, the illustration, the font.
7. Be unique. Many armature and even experienced photographers want to move so quickly to make strides at branding. It’s good to have this passion and drive. But it can cost you. Don’t trust the internet when it comes to branding. The name you pick matters. Google it and see what or who else it represents out there. Some photographers picked a name over the internet and later regretted having to change after realizing all the usernames on social media are gone under that name. They picked random illustrations on the internet and made a logo out of it only to realize after they grow that the illustration is copyrighted elsewhere. Avoid english names if possible, most are already long gone since English is where internet began from
8. Equip yourself with some graphics design knowledge and basics. Understand color psychology, fonts and typefaces, texture, light and shadows, different screen sizes and resolutions etc
9. Emulate gurus, but don’t copy. Its okay to borrow ideas from experts, but implement them with a style that’s uniquely you. You’re your own brand and it matters so much. Even the gospel of Jesus Christ comes to us in four different ways from 4 different authors Matthew, Mark, Luke and John yet it’s the same gospel. Don’t be afraid to give the world your version of you and tour art. Your logo needs to represent this you and don’t apologize for it
10. Your logo is your primary ambassador. People will see it and remember you. This is what it means. So do not be shy to use it. If a client objects try to find out why. If you need to improve on it then do it. A client needs to be proud to be associated with your brand name, work hard to get there. It’s the goal. They need to feel good just looking at their video or photo and your logo is there. It needs to be a mark of assurance and prestige
So now you know what to watch out for when placing your logo on photography work.
Whatever I’ve forgotten to include please remind me in the comment section below. What’s your own experience so far with your clients?